Marketing Plan for a New Fashion Brand for Women free essay sample

The collection will contain casual, cocktail and evening dresses, coats, shirts, jackets, skirts etc. The business intense to market its line as an alternative to existing clothing lines and differentiate itself by marketing strategies, exclusiveness and high brand awareness. All the collections will be manufactured in E. U. using â€Å"made in Europe† components. The Market Market Description The  R. O. I. and UK  fashion industry is large, mature, and highly fragmented. Clothes sold in  Ireland and  United Kingdom are produced both domestically and in foreign locations. The  UK market can be divided into two tiers: national brands and other. National brands are produced by approximately  15 sizable companies and currently account for some 30% of all  wholesale sales. The second tier, accounting for 70% of all apparel distributed, comprises small brands and store (or private-label) goods. Apparel is sold at a variety of retail outlets. Based on data from NPD Group, discount stores, off-price retailers, and factory outlets accounted for 30% of  2009 apparel sales, while specialty stores and department stores accounted for 22% and 18%, respectively. We will write a custom essay sample on Marketing Plan for a New Fashion Brand for Women or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Another 17% were sold at major chains, and direct mail/catalogues accounted for 6%. The remaining 7% of apparel sales occurred through other means of distribution Market Segmentation The company plans to target females between the ages of  30 and  up with a combined household income of more than â‚ ¬60,000. Within this group, there are no  ethnical barriers, and customers have diverse backgrounds. The brand  customer is a versatile woman who can fit into any environment and is willing to pay a middle market price for quality clothing. Customer currently shop in quality department stores and boutiques for mid to high value items that are used on special and semi-special occasions in a work and personal context. Customer is socially active, eating out, travelling and entertaining at home in addition to attending business related functions. The companys target group is seen as having enough disposable income to spend on middle market priced quality clothing. Competition  in our  market segments is usually driven by who is offering the best quality, most interesting  design for less. The key to success is the quality of the clothes: how and where it was made and with what materials. The buying factors include what is in for each season, and the relation of comfort to style each woman is aiming for. A few of the main competitors are: L. K. Bennett Karen Millen Hobbs Reiss Marketing strategy and Implementation The  brand will leverage its expertise, product offer and marketing strategy to increase its customer base while driving sales and profit. The following sections review the various strategies that will support this effort. SWOT Analysis The following SWOT analysis captures the key strengths and weaknesses within the company, and describes the opportunities and threats facing the brand. Strengths †¢ Strong relationships with suppliers that offer credit arrangements, flexibility, and response to special product requirements †¢ Distinctive signature style and USP †¢ Excellent and stable staff, offering personalized customer service †¢ Strong merchandising and product presentation. †¢ Contact with very good PR and Marketing company †¢ Beautiful and clear website †¢ All the brand collections are manufactured in E. U. using â€Å"made in Europe† components. Weaknesses †¢ Owner  is still climbing the business experience curve †¢ Cash flow †¢ Challenges of the seasonality of the business †¢ Customer base not yet established Opportunities †¢ Growing market with a significant percentage of our target market still not knowing we exist. †¢ An innovative e-Bespoke application which will allow  women to customize the clothing of their choice †¢ Strategic alliances  offering sources  for referrals and joint marketing activities to extend our reach. †¢ Growing sell in Luxurious goods sector †¢ Changes in design trends can initiate  wardrobe updating and  generate  sales †¢ Internet potential for selling products to other markets around the world. †¢ Potential to take on a selling agent and PR company †¢ Potential to diversify into subsidiary products such as bags, shoes, homeware etc. Strategic alliances or opportunity to partner with others with complementary skills Threats †¢ Continued price pressure due to competition or the weakening market reducing contribution margins †¢ New competitor enters market †¢ Changes in import and export laws tha t affect pricing or supply sources †¢ Changes to exchange rates or interest rates. Marketing Strategy The companys promotional plan is diverse and includes a range of marketing communications: †¢ Press releases and pictures are issued to fashion magazines and to the fashion bloggers around the world. †¢ Website and online shop and company blog †¢ Online e-Bespoke application †¢ Company representatives will attend and participate in several trade shows London-Pure, Paris -Who’s next, Berlin-Bread and Butter) †¢ Print advertising like brochures, business cards, catalogues. †¢ Advertisements in magazines and on Fashion and lifestyle websites and blogs. †¢ The company also plans to use various other channels including Google Ads, and social media like Facebook, Twitter and Pinterest. †¢ Dressing local celebrities †¢ Organizing charitable donations †¢ Host a private trunk shows †¢ Hiring PR company and sales agent Sales Strategy The business intense to market its line as an alternative to existing clothing lines and differentiate itself by marketing strategies, exclusiveness and high brand awareness. There will be three distribution channels of the brand: Online store with ready-to-wear collection focus on export and local market, wholesale to the boutique owners around the world and thru an online e-Bespoke innovative application which will allow  women to customize the clothing of their choice (export and local focus). The vast majority of our sales  (app. 70%)  will be generated by our online shop and an innovative e-Bespoke application which allows customers to customize the item of their choice with the few clicks of the mouse. The third channel of distribution will be placing the collections in the high-end boutiques and department stores. The company sales goal is to generate repeat business and strong word-of-mouth advertising based on great buying experience.

The Mysteries Of The Sonnets Vargo 1 Essays - Literature

The Mysteries Of The Sonnets Vargo 1 Essays - Literature The Mysteries of the Sonnets Vargo 1 William Shakespeare?s sonnets may have been the best poetry ever written. The sonnets are beautifully written with many different feelings expressed in them. Although they may have been the most autobiographically written poems of all time, they still present a number of questions. Many Elizabethan historians and Shakespeare enthusiasts often wonder who Shakespeare was writing about when he wrote the sonnets. There are three main questions which come to mind when one is reading the sonnets. The mysterious dark lady, Mr. W. H., and the young man that Shakespeare wrote of are three of the sonnet mysteries. Although William Shakespeare did not write the sonnets to be a puzzle for the reader to solve, the dark lady of the sonnets is perhaps the most puzzling of the mysteries. There is a whole sequence of sonnets that mention the dark mistress. Sonnets 127-154 are the sonnets that deal with the dark lady. From these sonnets, a good description of the dark lady is given. The first of the dark lady sonnets, Sonnet 127, gives a good physical description of the mistress. ?...Therefore my mistress? eyes are raven black, / Her eyes so suited, and they mourners seem/ At such who, not born fair, no beauty lack,/ Slandering creation with a false esteem./ Yet so they mourn becoming of their woe,/ That every tongue says beauty should look so? (Booth ed. 110). Lines 9-14 of this sonnet tell the reader that the mistress has dark features and there is a hint that perhaps she wore makeup. Also, in Sonnet 130, another good physical description of the dark lady is given. ?My mistress? eyes are nothing like the sun;? Coral is far more red then her lips? red;/ If snow be white, why then her breasts are dun; If hairs be wires, black wires grow on her head./ I have seen roses damask?s red and white,/ But no such roses see I in her cheeks;...?(Hubler 104) Although Shakespeare gives a harsh description of the dark lady?s features, he does mention that he cares for her. ?He does not say that he loves her in spite of her faults; he loves her faults and all.? (Hubler 104) In other sonnets, such as Sonnet 127, William Shakespeare admits that he finds the dark lady?s features beautiful. The variety of Shakespeare?s descriptions of the dark lady make it seem as if there may not be a dark lady at all. She may be a literary creation. Vargo 2 The identity of the dark lady cannot be based on physical description alone. A good behavioral description of the dark lady can be found in many places in the sonnets. ?And whether that my angel be turned fiend,/ Suspect I may, yet not directly tell;/ But being both from me, both to each friend,/ I guess one angel in another?s hell...? (Hubler 107). This section of Sonnet 144 tells the reader that the dark lady had a way of torturing Shakespeare. He has figures out that the mistress is unfaithful and he does not know what exactly she is doing. According to Edward Hubler, Shakespeare?s sketch of the dark lady is a piece with the view of sex without romance revealed throughout his works (107). It seems that Shakespeare did not find the dark lady to be a very appealing person, but he did, however, find her to be very sexually appealing. William Shakespeare was not in love with the dark mistress. It seems that his feelings for her are clearly only lustful ones. William Shakespeare was in contact with many women throughout his life. Therefore, there are many theories as to who the mysterious mistress is. The most popular name concerning the dark lady?s identity is Mary Fitton. Mary Fitton was a maid of honor to Queen Elizabeth and was a mistress to William Herbet. ?She was a lively lady who became the mother of three illegitimate children by different men, but afterward married richly and died very respectable.? (Harrison 44). The only problem with Fitton being the dark lady is that she did not possess the dark features that Shakespeare so vividly described throughout his poetry. In addition to Fitton,

Why Yield Management Is Important To Hotels Essay

Why Yield Management Is Important To Hotels - Essay Example The paper focuses on the potential value of ‘revenue management, also known as yield management’ to hotels. In the context of the hotel industry, yield management is a term used for describing a high range of techniques through which occupancy is appropriately managed so that the profits of a hotel are increased. Therefore, yield management is quite important to hotels. However, in practice it has been revealed that yield management can also have a series of implications for the organization, its employees, and customers; this issue is discussed below using literature published in this field. Yield management in the hotel industry has a series of advantages. Baker, Huyton & Bradley note that yield management if it is used in the particular industry, it can lead to ‘the increase of a room’s revenue and of its space’. It is explained though that yield management can play the above role only if a staff is appropriately trained for offering customer servi ce of high quality. In other words, low employee efficiency can eliminate the value of yield management, either in the short or the long term. In any case, the value of yield management, as a key concept in the hotel industry, cannot be doubted. Indeed, yield management can highly benefit the hotel industry. The potential for accurate forecasting is considered as one of the most important advantages of yield management systems. However, the above benefit can be available only in hotels that use advanced IT systems that can monitor every organizational activity and provide accurate information in regard to the organization’s strengths and weaknesses.   Yield management can also help hotel managers to make effective plans in regard to the potential expansion of the organization. For example, in order for a hotel to enter a foreign market, it would be necessary for the hotel’s managers to have an accurate view of the hotel’s profitability so that they are able to check whether the risk of potential losses could be undertaken or not.

Image of masculinity through tv program such as two and a half men, Research Paper

Image of masculinity through tv program such as two and a half men, - Research Paper Example a. Charlie Sheen  as  Charlie Harper  (season 1–8)- the archetype of hedonistic bachelor to the mould of Hugh Hefner of Playboy. In the sitcom, Charlie works as jingle/children songwriter and makes more money than his brother Alan who is always in dire straits due to the alimony that he has to pay to his wife Judith. Charlie is the dominant male figure in the sitcom. b. Jon Cryer  as  Alan Harper – Alan’s character articulates soft version of masculinity although it was portrayed as subordinate to the hedonistic type of masculinity with Charlie’s inordinate sarcasm and banter with Alan. c. Angus T. Jones  as Jake Harper – Jake portrays the underachieving son of Alan and Judith. Although Jake is Alan’s son, Jake mirrors the behavior of his uncle Charlie more than his father Alan. The character of Jake provides the subtle approval of Charlie’s hedonistic behavior in the sitcom. Masculinity has always been associated with a powerful social position that is based on class, race, and sexuality, wage structure and other parameters of manhood that spells dominance. This is reinforced through gender order within societies where men are usually ranked as more powerful and more prestigious than others. Although most of this stereotyping is structured through men’s dominance over women or the latter’s dependence on men, it can also be the case of male dominance over other males with other males also dependent to the dominant male. This structure is also present in the animal kingdom with the presence of the Alpha Male. The three characters in the television sitcom Two and a Half Men  makes an interesting case about images of masculinity in contemporary American society. Each of the characters performs their role and acts them out in accordance with how such character relates to the world and how it perceives the world. Often, the expression of

The hydration step Essay Example for Free

The hydration step Essay Oxidation is the major pathway for the catabolism of saturated fatty acids. It involves the successive removal of two-carbon fragments from the carboxyl end of the fatty acyl CoA (Champe, Harvey, Ferrier, 2005). The first three steps of this ? -oxidation spiral are the following (Murray, Granner, Mayes, Rodwell, 2000): Dehydrogenation or oxidation – the removal of two hydrogen atoms from the 2(? )- and 3(? )-carbon atoms, catalyzed by acyl-CoA dehydrogenase, yielding 1 FADH2; Hydration – the addition of water to saturate the double bond, forming 3-hydroxyacyl-CoA, catalyzed by ? 2-enoyl-CoA hydrase (also known as enoyl-CoA hydratase); and Dehydrogenation or oxidation – a further dehydrogenation on the 3-carbon, catalyzed by the enzyme L(+)-3-hydroxyacyl-CoA dehydrogenase, producing 1 NADH. The end-products of this pathway, after a few more steps and successive reentry of acyl-CoA into the cycle, are acetyl CoA, NADH and FADH2. The citric acid cycle is the energy-producing pathway â€Å"where the oxidative metabolism of carbohydrates, amino acids, and fatty acids converge, their carbon skeletons being converted to CO2 and H2O† (Champe, Harvey, Ferrier, 2005). Although it is technically a cycle, the â€Å"last† three steps are identified as follows (Murray, Granner, Mayes, Rodwell, 2000): Dehydrogenation or oxidation – succinate, in the presence of FAD, is converted by the enzyme succinate dehydrogenase into fumarate and FADH2; Hydration – the addition of water to fumarate to produce L-malate, catalyzed by fumarate hydratase (also known as fumarase); and Dehydrogenation or oxidation – the conversion of malate and NAD+ by the enzyme malate dehydrogenase to oxaloacetate, NADH and H+. The chemical conversions involved in the citric acid cycle that eventually produce carbon dioxide and water generate a form of energy that is usable by aerobic organisms (http://en. wikipedia. org/wiki/Citric_acid_cycle). Obviously, the first three steps of the ? -oxidation pathway and the last three steps of the citric acid cycle involve the same reactions. Both occur in the mitochondria of the cell. In both cycles, the first dehydrogenation (also called oxidation, depending on the source) involves a flavoprotein coenzyme with a FAD prosthetic group, and FADH2 is thus yielded. The hydration step in ? -oxidation and the citric acid cycle involve hydratase enzymes. The second dehydrogenation step in both cycles require the NAD+ coenzyme and produce NADH + H+. That having been said, the main difference between these otherwise similar reactions is that they have different substrates and yield different products. The last step in the ? -oxidation pathway is the splitting of ? -ketoacyl-CoA by the enzyme ? -ketothiolase (http://themedicalbiochemistrypage. org/fatty-acid-oxidation. html). This reaction produces an acyl-CoA derivative that contains two carbons less than the original acyl-CoA molecule that that underwent oxidation, as well as acetyl-CoA. The acyl-CoA thus formed reenters the ? -oxidation spiral, while the acetyl-CoA is oxidized to carbon dioxide and water through the citric acid cycle. The first step of the citric acid cycle is the initial condensation of acetyl-CoA with oxaloacetate to form citrate, in a reaction catalyzed by citrate synthase (Murray, Granner, Mayes, Rodwell, 2000). A carbon-to-carbon bond is created between the methyl group of acetyl-CoA and the carbonyl carbon of oxaloacetate. Acetyl-CoA transfers its two-carbon acetyl group to oxaloacetate, which initially contains four carbons, and a six-carbon molecule is then formed as citrate (http://en. wikipedia. org/wiki/Citric_acid_cycle). Both reactions involve acetyl-CoA. However, acetyl-CoA is the product in ? -oxidation, whereas it is one of the substrates in the citric acid cycle. Coenzyme A is required in the last step of ? -oxidation, whereas it is one of the by-products in the first step of the citric acid cycle. Finally, in ? -oxidation, two carbons are removed per cycle, whereas the citric acid cycle involves the addition of two carbons. References Champe, P. C. , Harvey, R. A. , Ferrier, D. R. (2005). Lippincott’s Illustrated Reviews: Biochemistry. Philadelphia: Lippincott Wiliams Wilkins. Citric Acid Cycle. (2008). In Wikipedia, the free encyclopedia. Retrieved October 7, 2008, from Wikipedia: http://en. wikipedia. org/wiki/Citric_acid_cycle Fatty Acid Oxidation. (2008). In The Medical Biochemistry Page. Retrieved October 7, 2008, from: http://themedicalbiochemistrypage. org/fatty-acid-oxidation. html Murray, R. K. , Granner, D. K. , Mayes, P. A. , Rodwell, V. W. (2000). Harper’s Biochemistry (25th ed. ). New York: McGraw-Hill.

European Animals The Major Part They Took In Forever Altering the Ecology of the Americas :: essays papers

European Animals The Major Part They Took In Forever Altering the Ecology of the Americas Although the Europeans presence in the Americas from 1492 to many years later caused drastic change in the environment, their part in forever altering the entire American ecosystem was minor when compared to the part of the true criminals: the European animals. The introduction of these European animals into the New World had the most destructive effects on the new environment and everlastingly altered the ecology of the Americas. During the time that pre-dated the arrival of the Europeans, the Americas remained basically untouched and prevailed as virgin land. The land was populated with not just American Indians, but also populated by vast numbers of plants and animals. These inhabitants "lived, died, and bred alone for generation after generation, developing unique cultures and working out tolerances," that is up until 1492, when Columbus and the European conquerors invaded the harmonious land and instantaneously initiated the many long years of corruption. The arrival of the Europeans immediately brought drastic changes to the way things were previously done in the Americas; they "immediately set about to transform as much of the new world as possible into the old world." Because they were people who practiced mixed farming with a heavy emphasis on herding and because they saw only very few domesticated animals in the new land, the Europeans began the action of importing Old World domesticated animals, such as the pig, cow, and horse. This action could most definitely be described as "the greatest biological revolution in the Americas since the end of the Pleistocene era." The Europeans had no idea as to what they unleashed upon the New World when they introduced their domesticated animals. Many of these animals flourished in the new environment beyond the wildest hopes of their European masters. The animals and their diseases "moved through the virgin lands of America faster than did the people who had brought them to the New World." By surpassing their masters, the animals became unstoppable, and their destruction was unfortunately boundless. Pigs, for example, existed as one among the many animal groups that played such a significant role in the changes that wrought the ecology of the New World. Out of all of the imported animals, the pigs adapted quickest to the new environment.

We Are Marshall Movie

Have y’all ever wondered how a college football team could change after their team lost friends and family in a plane crash? The movie â€Å"We Are Marshall† claims to be a true story and is about the 1970 ­1971 Marshall University football team suffering a plane crash on the way back from a road game. I think â€Å"We Are Marshall† should be considered nonfiction because a lot of the events that happened in the movie actually happened in real life.The Marshall University football team was in a plane crash on November 14, 1970  (Anderson). Also the board meeting that was held in the movie to decide whether they should continue the football program did not actually happen. The crowd of Marshall University students, faculty, and fans outside of the building where the meeting was held did not exist (Johnston). The chant â€Å"We Are†¦Marshall† actually didn’t begin until after the 1971 season but the producers felt like it was a good fit for t he movie (Gensler). One of the minor changes in the movie was the last play of the Xavier game. The movie showed the last play of the game was a crossing route for the 15 yard touchdown when in reality it was a screen pass (Gensler). The only event that was the same in that game was Marshall won 15 ­13. The coaching staff had some dramatizations in the movie.