Why Yield Management Is Important To Hotels Essay

Why Yield Management Is Important To Hotels - Essay Example The paper focuses on the potential value of ‘revenue management, also known as yield management’ to hotels. In the context of the hotel industry, yield management is a term used for describing a high range of techniques through which occupancy is appropriately managed so that the profits of a hotel are increased. Therefore, yield management is quite important to hotels. However, in practice it has been revealed that yield management can also have a series of implications for the organization, its employees, and customers; this issue is discussed below using literature published in this field. Yield management in the hotel industry has a series of advantages. Baker, Huyton & Bradley note that yield management if it is used in the particular industry, it can lead to ‘the increase of a room’s revenue and of its space’. It is explained though that yield management can play the above role only if a staff is appropriately trained for offering customer servi ce of high quality. In other words, low employee efficiency can eliminate the value of yield management, either in the short or the long term. In any case, the value of yield management, as a key concept in the hotel industry, cannot be doubted. Indeed, yield management can highly benefit the hotel industry. The potential for accurate forecasting is considered as one of the most important advantages of yield management systems. However, the above benefit can be available only in hotels that use advanced IT systems that can monitor every organizational activity and provide accurate information in regard to the organization’s strengths and weaknesses.   Yield management can also help hotel managers to make effective plans in regard to the potential expansion of the organization. For example, in order for a hotel to enter a foreign market, it would be necessary for the hotel’s managers to have an accurate view of the hotel’s profitability so that they are able to check whether the risk of potential losses could be undertaken or not.

Image of masculinity through tv program such as two and a half men, Research Paper

Image of masculinity through tv program such as two and a half men, - Research Paper Example a. Charlie Sheen  as  Charlie Harper  (season 1–8)- the archetype of hedonistic bachelor to the mould of Hugh Hefner of Playboy. In the sitcom, Charlie works as jingle/children songwriter and makes more money than his brother Alan who is always in dire straits due to the alimony that he has to pay to his wife Judith. Charlie is the dominant male figure in the sitcom. b. Jon Cryer  as  Alan Harper – Alan’s character articulates soft version of masculinity although it was portrayed as subordinate to the hedonistic type of masculinity with Charlie’s inordinate sarcasm and banter with Alan. c. Angus T. Jones  as Jake Harper – Jake portrays the underachieving son of Alan and Judith. Although Jake is Alan’s son, Jake mirrors the behavior of his uncle Charlie more than his father Alan. The character of Jake provides the subtle approval of Charlie’s hedonistic behavior in the sitcom. Masculinity has always been associated with a powerful social position that is based on class, race, and sexuality, wage structure and other parameters of manhood that spells dominance. This is reinforced through gender order within societies where men are usually ranked as more powerful and more prestigious than others. Although most of this stereotyping is structured through men’s dominance over women or the latter’s dependence on men, it can also be the case of male dominance over other males with other males also dependent to the dominant male. This structure is also present in the animal kingdom with the presence of the Alpha Male. The three characters in the television sitcom Two and a Half Men  makes an interesting case about images of masculinity in contemporary American society. Each of the characters performs their role and acts them out in accordance with how such character relates to the world and how it perceives the world. Often, the expression of